Social media companies are some of the most powerful entities in today’s world. Their ability to connect people with others of like mind or specific wants and needs often goes overlooked because much of the experience of operating online in today’s climate is adversarial. With the average user spending roughly two hours and 24 minutes per day on social media and messaging apps, companies can use that exposure to promote themselves. Let’s take a look at how small and medium-sized businesses use social media to their advantage.
Wait! If you haven’t read part one of our Facebook privacy blog yet, you may want to do that before reading this one. If you’re ready, we’ll be taking an in-depth look at your Facebook settings to make sure that your account and its data are as secure as possible. If we’re being honest, protecting this kind of data hasn’t seemed to be one of the platform’s strong suits - and user privacy has been the star of many lists of concern.
Two billion users strong, Facebook is one of the Internet’s most popular websites… which has frequently put the tech giant in the spotlight when it comes to how secure the data you’ve entrusted to them (in addition to what they’ve collected) really is. Today, we’ll discuss how you can access the information Facebook has on you.
You see the term “social media” thrown around all the time, but what does it mean for both individual users and whole businesses? Organizations that understand the importance of social media have a unique advantage over other businesses in the same industry, be it a way to attract more consumers or a way to protect against common security threats that find their home on these websites.
While it’s a security best practice to keep strangers off of your Facebook account, you might feel that it’s understandable to accept an unknown request for the sake of networking or otherwise. This isn’t the ideal way to approach Facebook, but you do have a unique opportunity to allow users to view your profile and follow your public posts, without the need to accept a friend request.
Ordinary fishing, where you hope for a simple-minded fish to latch onto your hook, relies on using a proper lure. The same can be said for the virtual method of phishing, where a hacker will use a similar type of “lure” to convince the target to bite. These phishing scams are especially useful for hackers who want to take advantage of social media to find new targets. A recent study has shown that this is a surprisingly effective method of phishing.
The longer you use Facebook, the more personal content you hand over to the social media empire. Sharing content is what drives the social media experience, but what if you want your content back? Surprisingly, Facebook makes this easy.
Social media, as wonderful a tool for connecting and communicating as it is, does have its dangers. Fortunately, these risks may be mitigated through careful deliberation and pragmatic posting habits, but only if you know what they are. What follows are some easy habits to encourage a heightened state of security both digitally and in the physical world.
Having confidence in your ability to run your business is an important thing to have, but it doesn’t matter how much confidence you have if your customers beg to differ. After all, without them, your business wouldn’t be where it is today. This is why it’s important to listen to what your customers say, and if it’s not positive, you need to resolve the problem as quickly as possible.